8 Ways Your Mobile Application Can Stand Out

The massive spike in the use of mobile has led to larger growth of the mobile app market. The ease at which you take your mobile out and accomplish your goal makes it a valuable proposition.

In 2020, 

  • 63% of smartphone users are more likely to purchase from companies whose mobile sites or apps offer them relevant recommendations on products they may be interested in.
  • 51% of smartphone users are more likely to use a company or brand’s mobile app when browsing or shopping on a smartphone because they can get rewards or points.
  • 58% of smartphone users feel more favorable toward companies whose mobile sites or apps remember who they are and their past behavior.

Smartphones are used by 66% of the world’s population (the portion of the population that has access to the internet). If you have a website, it’s likely that the rest of your users access it from their mobile phones.

If you have a platform for doing business for your consumers and partners, having a mobile app is a no-brainer.

As a start-up, it depends on how many customers you can meet, and a mobile app is one of the easiest ways to reach your target audience.

In this blog, you will learn 8 tips that will help you create a good mobile app. 

1. Determine the purpose of your app

Any app should be useful and fills a specific need. This need may exist, and individuals may be looking for a solution, or they may be unaware of the need. For example, prior to WhatsApp, people were unaware of the need for a network that allowed them to connect with others quickly and easily. As a result, before you begin developing your smartphone app, take a look at your user base. Try to find out whether people will like to use the app or have a decent reason for them to do so. Solve and fix an immediate problem that no other app can handle. That is often referred to as the mobile app’s value proposition.

2. Determine the primary user flow of your mobile app

The number of steps a user must take and the sequence of steps a user must follow to accomplish the goal of your mobile app is referred to as user flow. It’s also known as the user experience. 

It’s not about taking too many or too few steps; it’s about making the experience as good as possible. The Amazon.com app, for example, aims to reduce the amount of clicks used to buy a product. Even a simple extra move will divert the customer’s attention and prevent them from making a purchase. Remove any measures that aren’t required. Just hold what is absolutely necessary, and get rid of others. 

3. Hold the most essential features in the first version

If you are a multibillion-dollar corporation, it makes no sense to introduce a mega-app in its first edition. This does not imply that you can release a half-baked app. 

You may have grand ideas for the software – for example, Facebook Messenger is developing into a full environment where users are expected to spend all of their time within the messenger and carry out all of their other tasks from inside the messenger – this may not have been the developers’ original intention.

Launching a basic smartphone app will give you an indication about whether people are interested in the app or whether it solves a significant issue. Also, the majority of feature suggestions can come from the customers, allowing you to concentrate on the most important features rather than guesswork.

4. Choose the best tech stack for your long-term development

While you can change your programming and design environment whenever you want, switching technology later is always costly and time-consuming.

The programming languages, cloud setting, databases, and user design tools that you use to develop and create your mobile app are referred to as your software stack.

5. Build it for multi-platform usage

Many people prefer to use several gadgets with diverse operating systems. If you want to attract a larger audience, you’ll need to grow your app on several platforms. Which channel do you want to prioritise? It all depends on the customer base and if you have the budget and the team, you can release your app on various platforms, but if you don’t, you must remember the following factors: 

  • Different functionalities your app should provide
  • Timeline – one application may take longer than the other 
  • Audience – members on one platform may be hesitant to use applications that are accessible on another platform.
  • Budget 
  • Revenue model 

Since their audience may not be likely to use their services, companies may want to focus on one channel while completely ignoring the other. For example, the well-known Moleskine notebook business has a smartphone app called Timepage for iOS but not Android because Apple users are willing to pay a premium for total user experience, while Android users may not.

6. Allow for extensive usability testing of the app before releasing it to the general public

After months of working on your app, you’ll know pretty much all about it and will definitely be deeply attached to it. As a consequence, several glitches or potential errors in the program would go unnoticed.

Thus, when you believe the product is ready for beta testing – that it is complete and ready to be released – you allow users who were not involved with the app’s development to participate. They might use the app in a whole different way. They might apply different customization preferences to the app. They might even want to merge the software with a slew of other apps you’re unfamiliar with.

7. Offer customers a personalised experience

A mobile phone is extremely personal for anybody; you might also call it a private space. People enjoy being able to customise their experiences. People like to have their own version of the app if one exists. For example: You can adjust the context of your messages in WhatsApp, and use one of your pictures from your photo albums as a background image. Some people like to choose their own themes, and they find it annoying if a feature of their theme isn’t included in your app. People would be more at ease using your software if you have more personalization options.

8. Provide a free version of the app

This is perhaps the most effective way to develop your user base as fast as possible. Any big premium product was either free at first, or the app’s basic features are still available for free.

Offering the software for free (or at least the simple version) makes it easy for users to download and play around with it. Nobody wants to buy an app without first trying it out and determining whether or not it is something they will really need.

Giving the product away for free would also allow you enough time (before launching the paid version) to collect customer reviews and make the necessary improvements.

Zoho applications, for example, are free but you need to upgrade if you require advanced features. People tend to upgrade quickly because they have seen the app’s benefits.

At the end,

Designing a smartphone app is just a small part of the process of making a popular app. We’ve seen that in order to make a good mobile app, you’ll need to consider many aspects such as the ones listed above. 

Blue Logic Digital has been a pioneer in steering digital transformation initiatives for businesses of all kinds (Startups, SMBs, Enterprises). We strongly suggest businesses to invest in a mobile application since most of the consumers in the current era shop only through mobile. Our team of mobile application experts have delivered several successful applications for clients serving in different realms such as E-Commerce, Gaming, Insurance, Healthcare, Retail and more.