The best-of-the-best e-commerce businesses choose to revamp their websites in order to maintain their place as industry leaders. We’ll list 2 common observable improvements that occur when an eCommerce website is redesigned:
- Website traffic
- Conversion rate
Here Is a Warning Checklist That Indicates That You Need to Consider Revamping Your Website:
1. Not yet mobile-first
The majority of us use our handheld devices to make transactions on the move. This is the primary motivation behind Google’s mobile-first index. It claims that websites that are mobile-friendly rank higher on a search engine result page than those that aren’t.
Take a look at the most recent mobile commerce data. The realm of eCommerce has been conquered by mobile:
- By 2021, global mCommerce income is forecast to reach $3.56 trillion.
- Smartphone users accounted for about 38% of all mobile users in 2014, and 67% in 2019.
- By 2021, mCommerce is projected to account for 72.9% of all eCommerce.
- In 2020, there will be 760 million smartphone contactless payment users worldwide.
Customers would never use a website that isn’t mobile-friendly, let alone want to make a purchase. To suit a smaller screen, you can give your website a streamlined look, but that isn’t enough. To achieve a seamless mobile user experience, you must optimize a number of factors.
Consider how the concept can resize on mobile devices before redesigning. To validate the latest concept on all mobile devices, use software like Responsinator. Keep in mind that smartphones evolve, so keep up with the latest developments and be the first to adapt your mobile website to new ones.
2. High bounce rate and poor return on investment
Google Analytics will provide you with information on user behavior and conversions on your website. A bounce rate of 26 to 40% for eCommerce is fine, 41 to 55% is average, and anything between 56 and 70% is bad. The website is deemed unreliable if the bounce rate exceeds 70%. If your website is seeing low traffic and high bounce rates, it’s time to update it, focusing on metrics like exit and bounce rates, conversions, and average visit length.
The reasons why people are bouncing off your website can be addressed in your eCommerce website redesign. Confusing navigation, uninspiring architecture, poor technical functionality, and a convoluted system are some of the reasons.
3. You’re losing sales
If your revenue figures are consistently declining, even during your peak season, and you are unable to draw new buyers, your first thought should be to redesign for eCommerce.
A poor user experience and perplexing CJM are often cited as determining factors in consumers opting for a rival service, which may explain the low sales figures.
If this is the case, Agente will assist you in evaluating the top eCommerce websites in your industry to determine which functionalities, unique functions, and user experience are ideally suited to keep your rivals guessing.
4. Not optimized to meet your business goals
Do you have a good understanding of what your clients want? Are your market goals, as well as your target audience’s perceptions, purchasing habits, and behavior, taken into account? If not, the eCommerce website would fail miserably.
Consider A/B testing, you’ll be able to figure out the aspects of the website your target audience prefers.
5. Built with outdated technologies
Out-of-date technology is characterized by excessive weight, pages taking a long time to load, poorly integrated extensions, and low responsiveness.
Poor usability is also associated with out-of-date technologies. If you see any of these issues on your website, please address them.
- There are several navigation options available – Users get so distracted with the odd navigations that they forget why they came to this shop in the first place.
- Checkout is a bit of a pain – Consider Amazon. This is the normal procedure for completing a checkout. Make it as easy as and as simple as possible. Only ask for important details.
- No search option – Finding a certain commodity in a catalogue takes just too long. Allow users to quickly locate what they’re searching for using a search bar.
6. Customization is not possible
Due to financial limitations, it’s common to purchase a website blueprint at the start of your business. However, the lack of originality and limited market opportunities become too plain to overlook. Expect low traffic numbers if the eCommerce website template is one of the copies on the market. Redesigning the website from the ground up and sprinkling in some custom features will elevate it to the top of the eCommerce league.
One of the advantages of redesigning an eCommerce website is that it can have custom attractive visual content and enticing product descriptions, all of which are crucial. Some people tend to learn and digest information visually, while others prefer to read it. Product descriptions can entice users to the site, provide useful facts, and, ideally, sell the product. As a result, use emotive language to express the advantages of the product you’re offering.
7. Not optimized for SEO
It makes no difference how much time and effort you put into creating the perfect website for your e-commerce venture. All of your work will be for nothing if your website isn’t optimized for SEO. You should be aware that obtaining a high ranking on the Search Engine Results Page (SERP) is important for gaining organic traffic.
However, if the website has not been optimized to meet Google’s SEO requirements, it will not be given a prestigious SERP ranking, and your company’s digital storefront will go unnoticed.
8. Not secured up to the mark
Cyberattacks on small and large corporations, states and private users are on the rise all over the world, and e-commerce businesses are among cybercriminals’ favorite targets. In order to combat the growing cyber challenge, you’ll need to give your website bank-level protection. For eg, if the website does not load on HTTPS, many users might be deterred from visiting it due to possible security flaws. Customers will also be entering their payment information and personal information on your website, so having the highest level of security safety for your customers is critical.
Our Methodology to Redesigning an E-Commerce Website
- UX Audit – An audit can include interviews with stakeholders, analytics data analysis, and click-through charts, depending on the scope of the project and its tasks. We do look at examples of popular eCommerce websites and see what we can learn from them.
- UX Research – Operation on user personas, site maps, and user flows are all part of this. To gain perspectives, we define the user persona’s age, goals, desires, and grievances. Then we collect end users’ pain points, such as trouble interpreting, limited spacing, and inconvenient interface using behavior flows.
- Wireframes Creation – Low fidelity wireframes, high fidelity wireframes/site chart, interface flows, and so on are all examples of wireframe designs. The best-case scenario for the user persona, or a storyboard of a shopping experience at the specified eCommerce store, is depicted here.
- Design – We create an immersive demo of all of the elements that will be included in the final edition of the product.
- Product Development, Testing and Enhancements – We go through multiple phases of checking. We get useful reviews each time, which we use to improve the website’s UX/UI.
Good Practices for eCommerce Overhaul
Let’s speak about the techniques and tricks that will set your eCommerce store apart from the competition.
1- Trustworthiness should be communicated
- Include an outline of the business, including a “about” segment, photographs of the people who run it, contact information, social media connections, and FAQs.
- Add recognized trust seals that confirm a website’s authenticity and security.
- Share product reviews with your customers; these will help them learn more about the product, and reduce any risk associated with their purchase.
2- UI Design considerations
- The brand name should be followed on the website. Ensure a seamless brand experience across all platforms, including online, in-store, and on mobile devices.
- Make use of visual hierarchy. Above the fold, the most appropriate material should be highlighted.
Some closing thoughts…
These are some of the most compelling reasons to update your e-commerce portal and improve the look and feel and functionality of your website. Please contact Blue Logic Digital team if any of the above-mentioned situations on your e-commerce website sound like issues you’d like to discuss. We’d be delighted to discuss your concerns and develop solutions to strengthen your e-commerce website, with the aim of assisting your company in generating more revenue.