Medcare Hospitals & Medical Centres - Virtual Tours

Medcare Hospitals & Medical Centres - Virtual Tours

Learn how Blue Logic Digital partnered with a premium Healthcare operator in the UAE to transform their digital initiatives and offered their customers a chance to experience their facilities virtually, driven by cross-device VR technology.

Introduction

The Medcare network comprises 4 multispeciality hospitals, 4 speciality centres, 9 medical centres, and over 350 highly qualified doctors. Serving over 10 million patients a year through a network of hospitals, clinics and pharmacies in the Middle East, India and the Philippines, the Medcare brand is aligned to the multicultural soul of the UAE.
Comprising a team of multi-lingual doctors qualified from top institutions in the USA, UK, India, France, Greece, Australia, Africa, and the Middle East, they are supported by advanced diagnostics, technology and facilities.

  • Client:

    Medcare
  • Timespan:

    2 weeks
  • Key Focus:

    Brand's Digital Identity
  • Service:

    Digital Experiences

The Challenge

3D walk-throughs have been around for decades, with the ability to stitch together panoramic, high-resolution images. With the advancement in technology today, this is no longer restricted to companies with high marketing budgets.
While a Google Street View gives an idea of what’s around/ outside, a 360° tour, allows a bird’s eye view of what’s inside. Furthermore, this completes a brand’s digital identity and increases SEO rankings.

The key challenges included:

  • Lower footfall during COVID-19.
  • A new way to increase brand awareness keeping the current economy in mind.
  • Increasing engagement and leads for their new Maternity offering.

The Solution Delivered

The virtual tour was stitched together with a newly designed landing page for the Maternity Offering – Blossom.

  • 10 sections/ rooms within Medcare's Women & Children Hospital.
  • Omni-channel presence: social media, website, mobile app.
  • Results: Increase in traffic to the webpage in just 1-month post-go-live.

The Value Added

    The project was a fantastic success that led to Blue Logic developing VR tours for other units within the group.

01

100%

Client satisfaction.

02

10

VR elements.

03

2 weeks

To deploy.
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