Oman Insurance Company (OIC), a 45-year old Insurance player offers a complete range of insurance solutions from Life, Health, Motor and Personal Lines and is supported by leading global reinsurers like Swiss Re, Munich Re, Allianz and Arig.
A thorough customer-centric organisation, OIC has over 800,000 lives insured across the Middle East. Seamless service across digital channels and the ability to offer support online has always been the company’s vision and core focus.
As part of their Digital Transformation activities, OIC approached our team to scale their offerings via a user-friendly mobile app for existing customers availing of their Health Insurance packages.
With newer and younger Health Insurance companies, coming in with an online-first approach to customer support, it was extremely important to build a digital experience that allowed their customers to transact seamlessly. Through several Stakeholder workshops driven by Blue Logic, and the core team at OIC, several challenges were identified that their existing customers faced, and these helped drive the strategy and direction of the mobile app. Some of these included:
Post several Discovery workshops and extensive research of the Call-centre data, we identified the below features and functionality for Phase 1 of the native mobile app available on both iOS and Android:
Blue Logic Digital’s involvement on this project was across UX/ UI, content strategy and native app development. This entailed several milestones including:
The app is available on both iOS and Android, and OIC’s customers have been extremely happy with the features made available. We are currently working on enhancing the experience and the addition of some exciting new features, including an AI-driven chatbot!