Swiss International School Dubai (SISD) is a premium educational institute based in Dubai, catering to local UAE applicants as well as students from multiple nationalities from Saudi Arabia, Russia and China. The institute needed to promote their bilingual IB curriculum and market it as a best-in-class K10 education program, with an international faculty, accreditations and state-of-the-art boarding facilities for international students.
SISD faced a challenge in terms of communicating several different aspects of their curriculum and facilities – as also in making the communication engaging for students and parents alike, and catering to multiple nationalities and cultures at the same time.
SISD shortlisted Blue Logic Digital as their Content and Digital Agency to strategise on how to overcome the challenges posed by the competitive landscape and their unique positioning.
Some of the key objectives SISD shared with Blue Logic Digital were:
As a digital solutions company, Blue Logic Digital rose to the challenge and delivered a comprehensive and integrated strategy covering an interactive and dynamic website, supported by engaging video content on social media, state-of-the-art digital signages at key public places and a redesign of SISD’s marketing collaterals. The messaging across all these online and offline touchpoints was standardised and synchronised to deliver a 360-degree interactive experience that packed a punch!
Blue Logic Digital's enhanced content and communication strategy helped SSID to reach their target numbers in terms of applicants and school tour sign ups. The SSID brand gained high visibility at important points like the airport and brand consistency was maintained across all online and offline channels. Engaging, interactive, video content also appealed to potential students and led to increased brand engagement.