The goal of Medcare website was simple – to be the Wikipedia of Healthcare services in the UAE. However, it was not like your standard Wikipedia, but rather an advanced version that transformed one’s tedious hospital visit into an easily accessible online platform.
Medcare’s website integrated creative user experiences, Telemedicine, that was launched during COVID, VR 360 walkthroughs, and virtual chatbots that supported patient diagnosis and speedy appointment bookings.
As a result, users spent more time on the website, reducing the bounce rate from 80% to less than 50% as they gained purposeful benefits from the modified platform.
Live Website: www.medcare.ae/en