The abundance of brands and categories available to shop can be intimidating and frustrating when you have to choose what you really want. That’s why we created an app-based gamification experience, where consumers can “Shop to Win” cool products and exciting prizes in partnership with Kanzi—that aims to make the browsing experience simple for shoppers. By rewarding users with what they like instead of just surprising them with promotions and adding to the confusion, our team of developers built a unique experience on the app that went beyond daily deals, upselling or collections. Further, Kanzi was also able to successfully eliminate the barriers present between brands and consumers through this revamped shopper’s journey and discovery experience.